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Many companies utilize an electronic system for storing and accessing resumes. Employers often scan resumes into their system and later retrieve them with a particular keyword or keywords. These “keywords" can be found in the job or internship description.
For example, look at a newspaper and review a classified advertisement. Review what the company is looking for in terms of qualifications, responsibilities, skills or degree requirements. Applicants should consider using some of the keywords used in the advertisement.
Sample Job Description:
Media Advertising Coordinator:
Our company is a national leader in the media buying industry. Our friendly, fast paced office is located in Philadelphia, PA. We are seeking an assertive, dependable, detail oriented, people person who can adapt well to changing situations. Candidate must have strong interpersonal and organizational skills. Bachelors of Science or Masters Degree required. Send cover letter and resume to the contact person at contact address.
KEYWORDS
The keywords in this sample job description include:
Assertive, Dependable, Detail Oriented, people person who can adapt, Interpersonal, organization skills, Bachelors of Science, Masters Degree
Be sure to include the same keywords in you cover letter and resume as were used in the job description. Employers may be looking for very specific qualities. Use these descriptive words in your materials.
SAMPLE COVER LETTER USING KEYWORDS
Dear Contact Person:
Please find the following cover letter and resume in response to the Media Advertising Coordinator position recently listed in the (name of local paper).
I am assertive in my work, but also a people person who is able to adapt to changing situations. My internship at (company XYZ) allowed me to strengthen my interpersonal skills and organizational skills. The fast paced environment provided great experience within this field.
As a recent graduate of (XYZ college), I obtained my Bachelors of Science Degree. I am enthusiastic about the media coordinator position as it matches my interest and career goals. If you have any questions, or if I may be of any assistance, I can be reached at 555-555-5555. I can also be reached via email at myemail@myemail.com.
Thank you for your consideration in this matter.
Sincerely,
Student Name